The integration of entrepreneurship with strategy

Entrepreneurship is more than a course of action or a mindset. At an organizational level, it can provide a theme or direction to a company’s entire operations (Kuratko, 2009). It can be an integral component of a firm’s strategy and a core or defining element of a company's competitive advantage. 

Strategic Entrepreneurship integrates opportunity-seeking behavior (entrepreneurial) and advantage-seeking behavior (method) perspectives in developing and taking actions designed to create wealth (Hitt et al., p. 481). Since 1960, focusing on key leaders, managers, and agile teams, our family has created a legacy of Entrepreneurship by building & operating customer-driven product & service-based businesses. Currently, by putting social science research into action, we leverage organizational development and customer-focused missions to create unique, sustainable competitive advantages. The goal is to keep the entrepreneurial orientation/intensity and spirit alive and active. 

The Kershner family mastered succession planning as a tool and element of entrepreneurial thinking and acting with four generations of business owners and twelve different companies currently owned or sold. We leverage networks of legal & financial advisors for retainage and partnership. We come alongside decision-making processes and offer a strong-willed, candid consult; customized to your business model, cycle and situation. Then, we help leverage resources with project execution and implementation. We understand that the discussion of transitions could take multiple years, and the company still needs entrepreneurial leadership & management to stay viable & marketable through the process.